Variable Universal Life Insurance

Variable universal life offers strong growth potential and lifetime protection

Variable universal life insurance (VUL) can offer customers two important benefits to secure what matters most: guaranteed lifetime coverage, plus powerful cash value growth potential to fund a future goal.

Why offer variable universal life insurance?

Customers who want strong accumulation potential along with guaranteed protection will enjoy these benefits:

Coverage that lasts a lifetime

Guaranteed death benefit coverage protects loved ones for the long term

Flexible premium options

Premium choices for a variety of protection scenarios

Maximum cash value growth potential

Growth fueled by fund performance can be used during their lifetime or as a legacy strategy

Extras for additional flexibility

Optional and built-in features offer more choices to protect goals now and down the road

See how a VUL works

Here’s a helpful guide to how a variable universal life insurance policy can grow and protect a customer’s money.

A graphic explaining how a variable universal life insurance policy works.

A husband and wife dancing and smiling, knowing they are protected with variable universal life insurance.

Consider variable universal life insurance for a customer who has:

Long-term death benefit protection needs
A higher risk tolerance and wants maximum accumulation potential
Maxed out other vehicles and wants another tax-deferred growth option
A willingness to pay flexible premiums in more complex case designs
A desire for extras like chronic illness coverage

Recommend our VUL when your customers want strong accumulation potential

When your customers are looking for death benefit protection plus cash value growth potential to fund a future goal, you can help them secure both with Protective^® Strategic Objectives II VUL.

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