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Protective%%®%% Classic Choice term for affordable, short-term coverage

We've maximized the value a term solution can offer customers to help them secure what matters most. Learn about our straightforward, affordable coverage that comes with "extras" to address more needs.

Why recommend Protective Classic Choice term?

Customers who need traditional term coverage can enjoy these 4 benefits:
Short-term death benefit coverage
It offers essential protection that’s easy for customers to understand and easy for you to sell.
No Alt
35- and 40-year term periods
We’re one of only 3 carriers that offers coverage beyond traditional term periods of 10 – 30 years.
Low priced term solution
On average, it’s a top 3 lowest-priced term option more than 90% of the time.¹
Streamlined and expedited underwriting
Place policies with Protective Velocity, our convenient suite of digital solutions.
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Help customers choose the right short-term solution for their goals
In addition to term, we also offer a universal life solution that meets similar short-term protection needs. Share this comparison brochure with customers to help them choose the right fit.

Helpful resources on Protective Classic Choice term

We want to help you decide if this short-term life insurance solution is the right fit for customers. Use these resources to learn more about the product and support your conversations.
The cover of the Protective Classic Choice term product guide.
Introduce customers to Protective Classic Choice term
The cover of the Protective Classic Choice term at-a-glance flyer
Review essential details about our term solution
The cover of the Protective Classic Choice term New York at-a-glance flyer.
Review essential details about the New York version of the product

Other related topics

A woman playing with her young daughter, knowing her family is protected with Protective Custom Choice universal life insurance.
Protective Custom Choice℠ UL offers affordable, flexible protection
An illustration representing a family protected by life insurance.
Submitting life business with speed and efficiency
A financial professional conducting a life insurance needs check up with a client.
Life policy review to keep up with customers' changing needs
We’re here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
¹ Rankings current as of October 2021. Based on comparison of Protective Classic Choice Term monthly premiums against 23 carriers, at quinquennial ages for three Non-Tobacco underwriting classes at durations of 10, 15, 20, 25 and 30 years.
² Specifications are for the standard product and are different from the New York version of the product. Reference the NY specs for these details.