Protective® Lifetime Assurance UL

Why recommend Protective Lifetime Assurance UL?

Budget-minded customers who want long-term protection for their loved ones can enjoy these three benefits:

Customizable guarantee lengths

Customers can choose the length of their guaranteed coverage anywhere from ages 90–121.

Predictable level-pay premiums

They lock in competitive, stable premiums at the start and maintain those rates for life.

Straightforward, understandable coverage

Its simple design is easy for customers to understand so they can feel confident in their policy.

Straightforward protection to secure what matters most

Use this consumer-friendly video to show customers how Protective Lifetime Assurance UL offers simple, guaranteed lifetime coverage with predictable payments.

A still frame from a video about Protective Lifetime Assurance UL.

A mother and her adult daughter and grandson using a tablet.

Trade short-term thinking for protection built for life

Check out this flyer to help customers look past the low cost of term products to permanent protection that fits in their budget.

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Consider this product for a customer who:

Is looking for long-term death benefit coverage but attracted to the affordability of term products
Wants predictable premium payments
Is a retiree or empty nester with older or independent children
Has a household income of less than $100K a year, and a low to moderate risk profile

Key product specs

Issue ages: 18-75 for Select Preferred; 18-85 for Preferred, Non-Tobacco and Tobacco risk classes
Minimum face amount: $50,000 for Non-Tobacco and Tobacco; $100,000 for Select Preferred and Preferred. No maximum.
Lapse protection

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couple reviewing the specs for Protective Lifetime Assurance UL universal life insurance

Added flexibility for the future

Our riders and optional benefits give customers more flexibility and value with their life insurance policy. Use our Riders and Endorsements Guide to show customers their options.

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A mother smiling with her adult daughter

Helpful resources on Protective Lifetime Assurance UL

We want to help you decide if this solution is the right fit for customers. Use these resources to learn more about the product and support your conversations.

Introduce customers to Protective Lifetime Assurance UL

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The cover of the Protective Lifetime Assurance UL producer guide

Learn how this product can offer customers straightforward, guaranteed coverage

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The cover of the Protective Lifetime Assurance UL short vs. long-term thinking flyer Reply

Explain the value of locking in premiums to help customers save in the long run

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We’re here for you

We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.

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