Cross-selling life insurance involves offering life insurance products to existing P&C customers. Your relationships with existing customers puts you in a strong position to identify unmet life insurance needs — such as income protection, mortgage coverage or legacy planning. Introducing life insurance into your existing sales process enables you to offer more comprehensive protection, expand client relationships, and increase your overall revenue per household.

We make it easy to submit life insurance with Protective. There's no need to verify if you are pre-contracted,* our just-in-time (JIT) appointment process is automatically initiated when you submit your first life insurance application. If contracting is needed, your Protective team will add an agent licensing requirement to the file.

* Pennsylvania requires pre-appointment. Contact Protective's Licensing Team to determine your contract and appointment status before submitting an electronic application in Pennsylvania.

Selling life insurance can be a strong source of revenue for P&C agents. In addition to upfront commissions, renewal commissions may also be paid, creating a stream of recurring income. With the right support and a repeatable process, life insurance can be an efficient — and profitable — source of income.

Download the Life Made Simple guide to discover how easy it can be to offer life insurance, anticipate and meet the needs of your customers, and sustain your business strategy.