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A father holding his young while sitting outdoors in front of his computer.

Making the case for life insurance

Everyone has something to protect. That's why it's so important to connect people to life insurance that secures what matters most to them — regardless of age, income or life stage. We're committed to helping you protect more people while supporting your business along the way.

Why life insurance is important to customers and your business

More than 30% of households would feel adverse financial impacts within one month if a primary wage earner died.¹ By selling life insurance, you help give customers the security and protection they deserve — with added benefits for you and your business.
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Security for your customers:
  • Financial security
  • Protection for their family
  • Peace of mind
  • Income replacement for lost salary
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Benefits for your business:
  • Stronger customer trust and retention
  • Additional revenue stream
  • Cross-selling opportunities
  • Potential to earn incentives

How to cross-sell life insurance

It can be simple to incorporate selling life insurance into your everyday business with these helpful strategies. Watch these videos to learn how to offer more to your current customers.

Secure customers’ goals with protection that’s right for them

Help customers meet their unique goals and offer protection that makes a real impact on their lives. Explore our life insurance solutions to get started.
Term Life

Consider for a customer who:

  • Has short-term protection needs, usually 10 to 40 years
  • Has a conservative low-risk profile
  • Only needs death benefit coverage
  • Keeps budget top of mind
Universal Life

Consider for a customer who:

  • Needs long-term protection with premium flexibility
  • Wants extras like chronic illness coverage or cash value growth potential
  • Is an empty nester or retiree
  • May be affluent
Indexed Universal Life

Consider for a customer who:

  • Needs long-term protection and death benefit coverage
  • Wants cash value growth potential
  • Is willing to pay flexible premiums in more complex case designs
  • Wants access to extra coverage
Whole Life

Consider for a customer who:

  • Needs lower face amounts and guaranteed coverage
  • Wants instant death benefit protection
  • Is a senior
  • Wants to protect their loved ones

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We’re here for you

We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
Contact us

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¹ Insurance Barometer Study, Life Happens and LIMRA, 2021

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