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We protect people first — and that includes you
We’re Protective. We provide life insurance and annuities that fit people’s lives and support your business so you can better serve Allstate customers. With financial stability and a clear vision, we’ve delivered on more than a century of promises. And we’ll keep putting your business and customers’ needs first as a thoughtful, reliable protector you can count on

Protecting what matters, together

Working with us means more than access to reliable, competitive life insurance and annuity products. We are committed to helping you protect more people. We’ll make sure you have what you need to reach — and deeply serve — customers.
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Who we are
We're on a mission to help more people protect what matters most in their lives.

Across all our products and solutions, we help nearly 14.4 million people reach the sense of security and freedom they deserve – and that number continues to grow. Discover more ways we put people first and push to do more for you.
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Why work with us?

We’re committed to working as hard for you as you do for Allstate customers, because we believe that everyone deserves to feel protected. 


We’re by your side through every step of the sale and ready to assist customers — while their policy is in force. See why we’ll never stop pursuing better ways to meet more needs.

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Our strong numbers%%1%%

Our commitment and financial stability are proven by our:

  • 14.4 million policies and contracts in force
  • $4.7 billion claims and payouts to 88,600 customers
  • $1 trillion life insurance in force
  • $118 billion total assets
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More than a century of promises delivered
We're not new to the world of insurance; we've put people first and delivered on our promises for more than 117 years. With drive and heart, we make the most of every opportunity to help more people. It's who we are and who we've always been – and that will never change.
See our history at Protective.com
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Doing business with us
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We’re here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
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Welcome to Protective

Before entering the site, please confirm that you are currently licensed to sell life insurance and/or annuities.

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¹ Statistics as of December 31, 2023

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