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Universal life insurance offers flexible lifetime protection and more

It’s the lifetime protection and flexibility of universal life insurance that attracts many people to this type of coverage. Our universal life products offer all this, plus predictable features and extras to protect the specific goals they have in life.

Why offer universal life insurance?

Customers who want permanent protection with flexible options will enjoy these benefits:
Coverage that lasts a lifetime
Lifetime death benefit coverage can protect customers’ loved ones for the long term.
Predictable premiums and features
Customers know what to expect from their policy’s premiums, benefits and coverage lengths.
Cash value potential
Some policies offer cash value that grows tax deferred, which customers can access for future expenses.
Extras for additional flexibility
Optional and built-in features give customers more choices to protect their goals now and down the road.
A financial professional presenting the benefits of indexed universal life insurance to a husband and wife
Consider universal life insurance for a customer who:
  • Needs long-term protection with premium flexbility
  • Wants extras like chronic illness coverage or cash value growth potential
  • Is an empty nester or retiree
  • May be affluent

Compare different types of universal life insurance

Get a quick overview of two types of universal life insurance and considerations for each one.
Guaranteed universal life insurance
Can come with a variety of options but typically offers cash value, flexible premium payments and lifetime coverage

Key highlights

  • Lifetime death benefit coverage
  • Flexible premiums
  • Minimum guaranteed interest rate
  • Cash value growth potential and access


  • May be more expensive than term life insurance
  • Can be more complex as options and features are introduced
  • Interest rates may not be as high as with other types of cash value life insurance
Indexed universal life insurance
Offers potential cash value accumulation based on positive index performance, but unlike variable universal life insurance, earnings are typically protected from downside risk, subject to a floor

Key highlights

  • Lifetime death benefit coverage
  • Flexible premiums
  • Cash value growth potential based on index performance and cap rate
  • Downside market protection


  • Policy fees and expenses might be higher than with other policies
  • Earning potential is lower than variable universal life because most policies are subject to cap rates
Variable universal life insurance
Similar to indexed universal life insurance, but premium payments can be allocated among different investment options to offer the potential for even greater cash value accumulation

Key highlights

  • Lifetime death benefit coverage
  • Flexible premiums
  • Cash value growth potential and access
  • Cash value is invested without the limit of a cap


  • Investment expenses apply
  • Policy has downside risk if investment options lose value
  • Customers may have to pay higher premiums to keep their policy in force

Explore our universal life solutions

Learn about the key benefits and features of our universal life products, each designed to protect specific customer goals.
Term alternative allows customers to secure protection for up to 30 years with level premiums after the initial benefit period ends.
Straightforward protection for customers who want to choose the length of their guaranteed coverage and lock in predictable payments for life.
Dependable lifetime protection plus flexible premium options and fixed-rate cash value growth for customers who want more than just a death benefit.
Simple, flexible solution for customers who want to secure lifetime protection and tap into market-linked growth potential.
Accumulation solution for customers seeking maximum market-linked growth potential to fund future goals plus flexible protection.

Other related topics

A family taking photos and smiling, knowing they are protected with term life insurance.
Term life offers simple, affordable protection for a certain time
A couple smiling and using a tablet to review indexed universal life insurance.
Indexed universal life for protection and index-linked growth
A couple smiling together, knowing they are protected with optional life insurance benefits from Protective
Optional benefits to meet your customers' unique protection needs

We’re here for you

Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.