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Variable universal life offers strong growth potential and lifetime protection

Variable universal life insurance (VUL) can offer customers two important benefits to secure what matters most: guaranteed lifetime coverage, plus powerful cash value growth potential to fund a future goal.

Why offer variable universal life insurance?

Customers who want strong accumulation potential along with guaranteed protection will enjoy these benefits:
Coverage that lasts a lifetime
Guaranteed death benefit coverage protects loved ones for the long term
Flexible premium options
Premium choices for a variety of protection scenarios
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Maximum cash value growth potential
Growth fueled by fund performance can be used during their lifetime or as a legacy strategy
Extras for additional flexibility
Optional and built-in features offer more choices to protect goals now and down the road
See how a VUL works
Here’s a helpful guide to how a variable universal life insurance policy can grow and protect a customer’s money.
A graphic explaining how a variable universal life insurance policy works.
A husband and wife dancing and smiling, knowing they are protected with variable universal life insurance.
Consider variable universal life insurance for a customer who has:
  • Long-term death benefit protection needs
  • A higher risk tolerance and wants maximum accumulation potential
  • Maxed out other vehicles and wants another tax-deferred growth option
  • A willingness to pay flexible premiums in more complex case designs
  • A desire for extras like chronic illness coverage
Recommend our VUL when your customers want strong accumulation potential
When your customers are looking for death benefit protection plus cash value growth potential to fund a future goal, you can help them secure both with Protective® Strategic Objectives II VUL.
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Other related topics

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Term life offers simple, affordable protection for a certain time
A woman smiling knowing she is protected with universal life insurance.
Universal life offers flexible protection for a lifetime
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Indexed universal life for protection and index-linked growth

We’re here for you

Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.