Adding life insurance to your current lineup of offerings is easier than you think – and submitting just one case per week can benefit your business in many ways, like:

• Adding another revenue stream: Life insurance generates additional commission beyond what you’re receiving from your P&C sales.
• Increased efficiency: Cross-selling multiple policies (P&C and life) to one customer allows you to leverage your current customer base.
• Stronger customer retention: Cars and homes are temporary, and so are their policies. However, life insurance policies typically last a lifetime. If a customer has a life insurance policy through you, they’re more likely to keep their other lines of insurance with you as well.
• Recognition and rewards: By selling life insurance products, you’re more likely to qualify for incentives and loyalty programs — further benefits in addition to the increased revenue stream.

Ready to get started? Check out our tips for navigating conversations about life insurance.