Skip to Content
Protective%%®%% Custom Choice%%SM%% UL is being discontinued
November 20, 2024
As of Dec. 31, 2024, new sales of Protective Custom Choice UL will be discontinued. Learn more about our comprehensive alternative: Protective® Classic Choice term and the Conversion ChoiceSM rider with ExtendCareSM.

Key benefits of Protective Classic Choice term and the Conversion Choice rider with ExtendCare


We understand the importance of providing comprehensive and flexible insurance solutions. That's why we've made it easier than ever to help clients insure for the short term, plan for the long term and protect against the unexpected. Like Protective Custom Choice UL, Protective Classic Choice term and the Conversion Choice rider with ExtendCare offers:

  • Affordable short-term coverage now, with more time to convert to a broader range of permanent solutions

In addition, Protective Classic Choice term and the Conversion Choice rider with ExtendCare provides:

  • Access to chronic illness protection upon conversion — no additional underwriting or medical exams required
  • 35- and 40-year term periods
  • Fast policy placement

Transition rules


For all business, paper or electronic:

  • Applications must be signed and received on or before December 31, 2024.
  • Policy must be placed in force by March 31, 2025.
  • CCUL will be removed from quote engines December 16, 2024.
  • With the exception of EZ-AppSM, electronic ticket platforms will remove CCUL on December 21, 2024.

Explore the details


Visit the Classic Choice term webpage and contact your Protective representative to learn more.

We’re here for you

We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
WEB.6100278.10.24