New pricing for Protective Advantage Choice%%SM%% UL and Protective%%®%% Lifetime Assurance UL
December 16, 2024
Protective is committed to continually reviewing our pricing to maintain competitiveness and deliver on our promises. As the result of a recent review, we are repricing Protective Advantage Choice UL and Protective Lifetime Assurance UL in all states except New York, effective December 16, 2024.
Reprice details
Protective Advantage Choice UL
- Premiums and target premiums for level pays will increase an average of 4.5% for males and an average of 5.5% for females.
- Single pay premiums will have increases and decreases, dependent upon insured's issue age.
- Current credited rate will increase to 4.0%.
Protective Lifetime Assurance UL
- Target premiums, minimum monthly premium rates, and secondary minimum monthly premiums will increase an average of 2.5% for males and an average of 3.5% for females.
- Current credited rate will increase to 5.0%.
Transition rules
- For ticket business: Applications must be signed and received on or before January 13, 2025 to retain old rates.
- Any application in underwriting on December 16, 2024 will retain the rates they were initially quoted.
While prices are changing, the quality and value of our products remain the same. You can remain confident offering Protective Advantage Choice UL and Protective Lifetime Assurance UL. These products provide the stability of guaranteed lifetime coverage, and guaranteed death benefit protection.
For more information about Protective Advantage Choice UL or Protective Lifetime Assurance UL, please contact us.
We’re here for you
We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
WEB.6098044.10.24