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Introducing the new Conversion Choice%%SM%% rider with ExtendCare%%SM%% for Protective%%®%% Classic Choice term
July 8, 2024
We've made it easier than ever to help customers insure for the short-term, plan for the long-term and protect against the unexpected.

We are excited to introduce the new Conversion Choice rider with ExtendCare for Protective® Classic Choice term. This innovative solution provides customers with longer conversion timelines for a broader range of permanent solutions from Protective. Plus, customers can access chronic illness protection upon conversion — no additional underwriting or medical exams required. All while providing the affordable short-term coverage you've come to expect from Protective.

Customers can add this rider to new term policies and take advantage of enhanced benefits including:

  • Added protection upon conversion for chronic illness expenses with ExtendCare
  • Longer conversion periods for more Protective permanent products
  • No additional medical exams or underwriting

Transition rules

  • The Conversion Choice rider with ExtendCare is available for distribution on July 3, 2024.
  • Applications in 'Pending' or 'Issued' status on June 24, 2024, or after will have the option to add the Conversion Choice rider via an amendment.
  • Applications in 'Pending' status on June 24, 2024, or after will have the option to add the Conversion Choice rider via the Rider worksheet and an amendment. Once an application is approved with a formal underwriting offer, the rider may no longer be added.
    • The rider worksheet from Protective will need to be submitted to add the rider.
  • The Conversion Choice rider with ExtendCare is not available in California or New York.

See how you can offer more value with Protective Classic Choice term

Contact your Protective representative to discover how this Protective Classic Choice term enhancement makes an even better solution to support your customers and business. Download our Frequently Asked Questions guide for an easy way to help customers learn more about this solution.

We’re here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.