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3 tips for starting life insurance conversations naturally
October 7, 2024
Discussions with friends about life events happen naturally, so why can't conversations about life insurance with customers be the same? Initiating a conversation with customers about the need for life insurance is easier than you think.

See how easy it can be while gaining cross-selling opportunities that help your business thrive.


1. Connect the dots.


Shifting conversations you're already having with customers toward life insurance is the best way to get things started. For example, if a customer bought a home insurance policy, you might say: "Your homeowner's policy doesn't have any provisions to cover your mortgage, but we can explore life insurance to help with that."


During a conversation about an auto policy, you might say: "Your auto policy doesn't have any provisions to cover your car loan or lease payments. Let's explore life insurance to help with that."


Another way to help them understand how life insurance could help is to ask, "How many months would it take for your family to feel financial stress if they no longer had your income?"


2. Help customers identify coverage gaps.


You can also help your customers identify coverage gaps by having them take the Life Insurance Needs Quiz to help you determine what their coverage gaps may be. Use this quiz to help prepare to naturally start a conversation about life insurance the next time you connect with them.


3. Position life insurance as a solve for gaps.


Common gaps that can be solved with life insurance include:

  • Maintaining standard of living/income replacement
  • Paying off outstanding debts like mortgages, car loans or credit cards
  • Covering future emergency expenses like child care/education costs, or long-term care/nursing home expenses/chronic illness planning

We’re here for you

Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
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