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Streamlining the application process: New direct customer outreach by case management
October 22, 2025
Protective is improving the customer experience with a more personalized case management approach. Case managers will now email customers directly to collect outstanding underwriting requirements, speeding up the application process.

Great news!  Our case management team is implementing a new and more personalized approach to help streamline the application process. Protective case managers will now contact customers directly to obtain outstanding underwriting requirements. Our new direct-to-consumer approach will help case managers gather required information quickly and efficiently so customers can get coverage faster.


Here’s a quick overview of what you and your customers can expect:

  1. Outreach Method 
    • Email communication will be the main channel used to contact customers regarding outstanding underwriting requirements.
    • If no response is received via email, telephone outreach may be considered or the agent will be contacted for assistance.
    • Some requirements may be handled without any customer contact.
  2. Scope of Customer Contact
    • Outreach will be limited to specific underwriting requirements.
    • Exclusions (e.g., rate class changes, offer acceptance) are agent-facing only and will not involve direct customer contact.
  3. Licensing Boundaries 
    • Case Managers will not provide guidance on matters that require a life insurance license.
    • Such inquiries will be referred to the customer’s agent.
  4. Agent Notification Protocol
    • When customers are contacted directly:
      • The agent will be copied on all email communication to the applicant.
      • An “Info to Agent” note is added in FinPro to ensure visibility.

We are confident this new approach will help reduce cycle time, offering customers a more personalized and efficient experience.

We’re here for you

We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
CLA.6833313.08.25