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It's true – we repriced again!

June 6, 2022


We're excited to announce we've lowered our Protective® Classic Choice term prices once again. And with longer term periods, more flexibility and faster technology, we're also making short-term business easier and more innovative.


We believe products should be easy to understand and easier to recommend. That's why we remove unnecessary features and steps to maximize value for you and Allstate's customers.


Here's why you should be excited about this:

  • Our lower prices put us in the #1 spot 88% of the time in monthly premium scenarios and in the #1 spot 85% of the time in annual premium scenarios. (Please note, iGo defaults to annual premium quotes. Be sure to change to monthly premium quotes to see Classic Choice Term's most competitive rates.)
  • 35- and 40-year term periods make us one of only three carriers in the market to have level term coverage for up to 40 years.
  • The PLUS (Protective Life Underwriting Solution) program, part of Protective Velocity and designed to expedite issuing a policy by tailoring the underwriting process to include the least invasive requirements as possible.

Transition Rules:

  1. Applications must be signed and received on or before June 20, 2022.
  2. Any application in Underwriting on June 6, 2022, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  3. NY does not have a rate change; however, the plan codes are changing so they will follow the above rules.

We're always looking for ways to get faster and eliminate unknowns, allowing you to focus on your business.


Reach out to your representative today to see how we're helping customers achieve the protection they deserve.

We’re here for you

Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security customers deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.

The Protective trademarks, logos and service marks are property of Protective Life Insurance Company and are protected by copyright, trademark, and/or other proprietary rights and laws.


Protective Classic Choice (TL-21) is a term life insurance policy issued by Protective Life Insurance Company, located in Nashville, TN. Policy form numbers, product features, and availability may vary by state. Consult the policy benefits, riders, limitations, and exclusions. Subject to underwriting. Up to two-year contestable and suicide period. Benefits adjusted for misstatement of age and sex. All payments and guarantees are subject to the claims-paying ability of Protective Life Insurance Company.


Protective is a registered trademark and Classic Choice is a trademark of Protective Life Insurance Company.


For Financial Professional Use Only. Not for Use With Consumers.


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