September 21, 2023

If you’re already selling property and casualty (P&C) insurance, you may have an untapped revenue source just waiting to be explored with your current customers: life insurance. Offering life insurance in addition to P&C coverage positions you as a trusted resource for more comprehensive protection, creates new ways to grow your business and increases your bottom line.

Adding life insurance to your current lineup of offerings is easier than you think – and submitting just one case per week can benefit your business in many ways, like:

• Adding another revenue stream: Life insurance generates additional commission beyond what you’re receiving from your P&C sales.
• Increased efficiency: Cross-selling multiple policies (P&C and life) to one customer allows you to leverage your current customer base.
• Stronger customer retention: Cars and homes are temporary, and so are their policies. However, life insurance policies typically last a lifetime. If a customer has a life insurance policy through you, they’re more likely to keep their other lines of insurance with you as well.
• Recognition and rewards: By selling life insurance products, you’re more likely to qualify for incentives and loyalty programs — further benefits in addition to the increased revenue stream.

Ready to get started? Check out our tips for navigating conversations about life insurance.