Accolades for Protective term life insurance
Built for how you already do business
We’ve designed our term life experience to fit effortlessly into how you work. Our streamlined process removes complexity, accelerates placement and helps you focus on what matters — protecting more customers with ease.

How can Protective%%®%% Classic Choice term work for you?
Protective Classic Choice term helps you confidently meet more customer needs and keeps the process simple and efficient for you. Our flexible, affordable coverage can be an ideal next step to bring more value to customers and your business.
Your success is backed by a legacy of strength
Our award-winning products are a testament to our long-term commitment to the people we serve. Doing business with us means you’ll be supported by a company with recognized strength and a reputation of trust.
Over $1 trillion of life insurance in force
Nearly 17 million customers protected%%5%%
¹ www.forbes.com/advisor/life-insurance/best-term-life-insurance-companies
² www.usatoday.com/money/blueprint/life-insurance/best-life-insurance-companies
³ www.usnews.com/insurance/life-insurance
4 Based on Protective operations cycle times over a trailing 12-month period, calculated by comparing non-Velocity process path to Velocity path, displayed as a percentage. Data current as of April 2025.
5 Through its subsidiaries, Protective offers life insurance, annuity, asset protection and employee benefit solutions to nearly 17 million people.
Protective Classic Choice is a term life insurance policy issued on on form TL-21 by PLICO in all states except New York. In New York, Protective Choice Term is issued on form TL-21-NY by PLAIC. Policy form numbers, product features, and availability may vary by state. Consult the policy for benefits, riders, limitations, and exclusions. Subject to underwriting. Up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex. All payments and guarantees are subject to the claims-paying ability of the issuing company.
WEB.6564217.05.25
² www.usatoday.com/money/blueprint/life-insurance/best-life-insurance-companies
³ www.usnews.com/insurance/life-insurance
4 Based on Protective operations cycle times over a trailing 12-month period, calculated by comparing non-Velocity process path to Velocity path, displayed as a percentage. Data current as of April 2025.
5 Through its subsidiaries, Protective offers life insurance, annuity, asset protection and employee benefit solutions to nearly 17 million people.
Protective Classic Choice is a term life insurance policy issued on on form TL-21 by PLICO in all states except New York. In New York, Protective Choice Term is issued on form TL-21-NY by PLAIC. Policy form numbers, product features, and availability may vary by state. Consult the policy for benefits, riders, limitations, and exclusions. Subject to underwriting. Up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex. All payments and guarantees are subject to the claims-paying ability of the issuing company.
WEB.6564217.05.25